Better Collective Spotlight – BonusCodeBets – Using John Barnes to create brand trust

first_imgShare Better Collective Spotlight: How is driving engagement through YouTube July 30, 2020 Submit StumbleUpon Related Articles A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a closer look at the use of brand ambassadors.For the next edition in our Better Collective Spotlight series, we turned our attention to BonusCodeBets, and specifically the role that Liverpool and England football legend John Barnes has to play for the Better Collective-owned bookmaker review site.We spoke to Philip Trampe, PR Team Lead at Better Collective, to find out more.SBC: How effective is the use of sports ambassadors as a means of adding legitimacy to affiliate sites?PT: Using a recognisable face definitely goes a long way to help add that extra layer of trust to our sites. I think it is a nice progression that the affiliate industry is starting to use ambassadors on their flagship products, as that used to be reserved for the operators (looking at you Ray Winstone). Affiliate platforms were previously viewed as simple marketing funnels, and not established products within the betting experience – this perception is beginning to change. Now, as these platforms become more ingrained in the betting experience and process, we are, in our own right, becoming a more legitimate industry. We are no longer simple affiliate funnels, we are established brands. Because of this, we are able to attract established personalities who want to associate their own names with ours. Their trust in us leads to an immediate trust transference for any user who interacts with our platform for the first time, and it is this extension of trust that helps add legitimacy to the site. SBC: How important is it to conduct an ongoing evaluation of the ambassador’s role?PT: Every single working aspect of any affiliate business needs to have ongoing evaluations – this includes employing an ambassador. Furthermore, since ambassadors usually don’t come too cheap, it is important to know that you are making a return on your investment.It’s difficult to say much more on the matter, as the evaluation is dependent on what it is you wish to achieve with the ambassador. However, with the digital world of affiliate marketing, there are always KPIs and objectives to be had, and multiple ways of measuring them. SBC: There were quite a few brand ambassadors on show at LAC; is the ‘one off’ appearance something you would consider for Better Collective brands?PT: We have done short term ambassadors in the past surrounding major events. We had successful jockey Noel Fehily represent us during the Cheltenham / Grand National season, and Chris Waddle during the 2016 Euros. These short term ambassadors are great, as they can lend a level of proven expertise to the specific content on our sites relating to these specific events. On top of that, having a bigger name attached to your brand opens up some doors with the media. With recognisable faces on board, publications are more willing to listen and share what we have to say and promote our brands to their larger readership. However, if your aim is to improve the trustworthiness of a site, I will say that I prefer the long term ambassador relationship. When you set something up long term, you are able to apply the ambassador in multiple ways. For example, when creating season long agreements, you get more access to assets such as image rights, signed memorabilia, etc. This allows us to experiment with a variety of different campaigns where we repeatedly engage with current and potential users of our products. The campaigns may be new to our users, but their own association with the ambassador makes the campaigns more familiar in their eyes. SBC: Specifically for Bonus Code Bets, what is the role played by John Barnes? How invested is he in the growth of the brand?PT: We have been working with John Barnes for almost 3 seasons now and he is a great face for our brand. With Barnes specifically, the man is a legend in his field and is consistently in the news. Just as with the short term ambassadors, journalists from bigger media are always happy to speak with Barnsey, which gives the Bonus Code Bets brand consistent exposure. The level of credibility has achieved is something you rarely see with brand that has the name “Bonus Code” in the title, and Barnes has had a direct impact on legitimising the brand. When a user visits BonusCodeBets for the first time, they are immediately welcomed by is John’s instantly recognisable face and smile. Being able to create a connection with the user during their first visit is an objective of any product, and John Barnes makes facilitates that connection much faster. On top of that, we have added many features to the site, boosting it with expert content that includes football previews from Barnes, which has made the brand that much stronger. Bettingexpert crowns TheTrollmanSha World Tipster Champion  July 2, 2020 Share Better Collective cautious on quick recovery as COVID drags growth momentum August 25, 2020last_img read more

Read More »

“Beautifully Engineered”: Giant Pterosaur Compared to Aircraft

first_imgImagine an “aircraft engineer trying to convert a Eurofighter into a jumbo jet while it was still flying.”  That’s how David Martill (U of Portsmouth, UK) described the abilities of a baby pterosaur growing into a large adult, a BBC News story says.  Evidence suggests that pterosaurs were capable of flying soon after hatching.  Some had wingspans up to 60 feet, nearly six times that of the largest living bird, and as big as a medium size commercial aircraft or F14 fighter, according to MSNBC.    An article in The Scotsman provides further comparisons with aircraft design:Their enormous sail-like wings, made of a thin hair-covered membrane between their two front limbs, allowed them to use air currents to fly with little effort over huge distances.    “Their flight membranes could be controlled by adjusting the angle of the forelimbs at the shoulder, the elbow and at the base of the hyper-elongated flight finger,” said Dr Martill.  “In addition it could be controlled by movement of the hind limbs at the hips, the knees and to some degree at the ankle.    “This gave pterosaurs far more flight control than birds of equivalent size.”    Analysis of fossils has shown the intricate details of its super-strong but light bone structure.  Dr Martill said they could even be used to help with modern aircraft design.    “They took bone to new limits in terms of making it thin yet strong,” he said.  “Their skeletons were very lightly constructed and most of their bones were hollow and enclosed an air sac system connected to the lungs.”    “The bone itself was composed of many microscopically thin layers stacked together like a spirally bound plywood tube.”    “Sometimes the bones had cross-sectional shapes that provided added strength, such as D, T and A shapes.”   (Emphasis added in all quotes.)Pterosaurs have no evolutionary line to any living creatures in the fossil record, the BBC article states.  The Scotsman article claims that their nearest relatives are crocodiles, but the MSNBC news article notes that they had a “very different shoulder joint” among all the other adaptations for flying.    Fossils of a variety of forms have been found in such widely-scattered locales as Brazil, North America, Mexico, Romania, and Israel.  Contrary to previous ideas that pictured pterosaurs as mere gliders, Martill thinks they flew rather elegantly: “Their ability to utilise air currents, thermals and ground effects would astonish aeroplane designers.”  They were “beautifully engineered,” he remarked.Engineering is not the language of Darwinism.  The Darwin Party lacks the training to deal with the facts of biology as observed, and the history of biology as read in the fossil record.  The article states, “Indeed, there is still great debate about where exactly they should be placed in the evolution of life forms on Earth.”  The answer is, of course, they should be taken out of the evolution fairy tale book, and placed into the engineering textbook, where “pterosaurs could inform modern aircraft design.”  Were the references to evolution really useful for anything, other than entertainment?  We would like to see the transitional forms between crocodiles and beautifully engineered aircraft, or watch some crocodile gliding experiments.(Visited 12 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Read More »

Encephalitis toll in Bihar mounts to 69

first_imgThe death toll among children suffering from suspected Acute Encephalitis Syndrome (AES) in Bihar’s Muzaffarpur rose to 69 on Saturday, with most of the victims aged between one and seven years.“The death toll today [Saturday] of children has gone up to 69 — 58 at government hospital, SKMCH, and 11 at privately owned Kejriwal hospital,” Muzaffapur civil surgeon Shailesh Prasad Singh told The Hindu over phone.“We’re making all efforts to tackle the situation with all our infrastructure and additional support… sick children continue to come in at the hospital and total 110 children are currently admitted at the SKMCH”, Dr. Singh added.“It has been a critical moment for all and the district administration is quite alert to tackle the situation,” asserted Muzaffarpur District Magistrate Alok Ranjan Ghosh.“There are enough ambulances for the convenience of patients and the awareness campaign about AES too has been launched in a big way in the district,” he added.On Wednesday, a central team of doctors had visited the hospital to monitor the situation and submitted its report to the director general, health services on Friday.A person privy to the report, who spoke on condition of anonymity, told The Hindu that the team had pointed out several inadequacies at the SKMCH in Muzaffarpur, including the fact that available resources were not being “optimally utilised” at the hospital.last_img read more

Read More »

Matt Nieto bloodied after collision with Ben Mbala

first_imgFor the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. Kammuri turning to super typhoon less likely but possible — Pagasa Brace for potentially devastating typhoon approaching PH – NDRRMC Kris Aquino ‘pretty chill about becoming irrelevant’ LATEST STORIES Matt Nieto incurred a cut above the left eye and laid down bloodied after a collision with Ben Mbala. Photo by Bong Lozada. INQUIRER.netBen Mbala literally drew the first blood in this heated Game 1 affair between La Salle and Ateneo in the UAAP Season 80 men’s basketball Finals on Saturday.Matt Nieto was on the receiving end of an inadvertent elbow late in the first half which left him bloodied and writhing in pain on the floor.ADVERTISEMENT Trending Articles PLAY LIST 00:50Trending Articles02:36Archers, Eagles favorites to win UAAP Season 8000:50Trending Articles01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA With the Blue Eagles leading the Green Archers, 43-39, at the 36.6 second mark of the second quarter, Mbala had a hard time wiggling out of Kris Porter’s defense in the paint which led to him spinning to his right and inadvertently hitting Nieto with his right elbow straight to the face and cut him above the left eye.Matt Nieto down and bloodied after collision with Ben Mbala. Looked like an elbow but its Nieto who is called for the foul. STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout— Cedelf P. Tupas (@cedelfptINQ) November 25, 2017 MOST READ QC cops nab robbery gang leader, cohort Stronger peso trims PH debt value to P7.9 trillion Nieto was called for a blocking foul in the play as Mbala canned his freebies.The blue side of the crowd didn’t shy away from expressing their displeasure, with Nieto’s father Jet seen being restrained by some members of the audience.Ateneo is still on the driver’s seat, 43-39 against La Salle at the half as of press time.ADVERTISEMENT Read Next Japan ex-PM Nakasone who boosted ties with US dies at 101 LeBron wants teammate Rose to be ‘happy with whatever decision he makes’ Typhoon Kammuri accelerates, gains strength en route to PH Don’t miss out on the latest news and information. View commentslast_img read more

Read More »

7 days agoLiverpool facing a jam-packed December schedule

first_imgAbout the authorPaul VegasShare the loveHave your say Liverpool facing a jam-packed December scheduleby Paul Vegas7 days agoSend to a friendShare the loveLiverpool are facing a jam-packed December schedule with their squad being stretched to the limit over the festive period. Jurgen Klopp’s Premier League title chasers will have to play nine matches between December 4 and January 2. The FIFA Club World Cup semi-final and then final or third place play-off will take Liverpool out to Qatar between December 18 and 22. Just four days later, Klopp’s men face a Boxing Day clash away against Leicester.Three days after that, the European Champions welcome Wolves to Anfield.Liverpool kick off their December matches with the Merseyside derby on home soil before facing Bournemouth away, then RB Salzburg in the Champions League on December 10. Then comes another home game against Watford before the Club World Cup kicks off. On January 2, Liverpool face Sheffield United before then can have some recovery time for the first time in a month. last_img read more

Read More »

Photo: Former Duke Stars Jay Williams And Chris Duhon Are Sitting Together At Cameron Indoor Tonight

first_imgJay Williams smiles for the camera.LAS VEGAS, NV – JUNE 27: ESPN analyst, former NBA player and pageant judge Jay Williams appears before the 17th annual Hooters International Swimsuit Pageant at The Joint inside the Hard Rock Hotel & Casino on June 27, 2013 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)Perhaps the greatest backcourt in the history of the Duke men’s basketball program is back in Durham, North Carolina, Wednesday evening. Jay Williams and Chris Duhon, who starred together for the Blue Devils in the early 2000s, leading Mike Krzyzewski’s team to a national title in 2001, are taking in their former team’s game against Georgia Tech. Williams and Duhon are sitting together at Cameron Indoor Stadium. Duke and Georgia Tech are currently playing on ESPN2. The Blue Devils (18-5, 5-3 ACC) are coming off a major road victory against Virginia.last_img read more

Read More »

Photos: Cool Graphics Show How Ridiculously Stacked FSU’s 2013 National Title Team Was

first_imgA banner with Florida State's logo on the field before a game.TALLAHASSEE, FL – SEPTEMBER 22: A general view of fans of the Florida State Seminoles during their game at Doak Campbell Stadium on September 22, 2012 in Tallahassee, Florida. (Photo by Streeter Lecka/Getty Images)Florida State’s 2013 national title team is widely believed to be one of the most talented college football teams in the modern era, crushing opponents on the way to the BCS title with an average margin of victory of just under 42 points a game.But just how stacked were the Seminoles that year? To put it simply: ridiculously stacked. On Thursday, Seminoles Recruiting tweeted out these cool graphics, boasting that all 22 starters from 2013 are currently playing in the NFL. And the list doesn’t even include kicker Roberto Aguayo, who was selected in the second round of the 2016 NFL Draft by the Tampa Bay Buccaneers. Wow. Teamwork makes the dream work. #TBT #FEARtheSPEAR #ProNoles— Seminoles Recruiting (@FSU_Recruiting) May 26, 2016Here’s a closer look at Seminoles Recruiting’s graphics.FSU offense graphicfsu defense graphicThe debate over the greatest college football team of all time is a regular one, and the 2013 Seminoles belong in the conversation.last_img read more

Read More »

10 People In Sports Media Who Lost Their Jobs For Controversial Comments

first_imgProvocateurs have proven to be very valuable in the current sports media landscape. Years ago, ESPN caught lightning in a bottle with shows like Pardon The Interruption and Around the Horn, the new next step in that direction, First Take, is basically the model for how rival FOX Sports 1, which is hiring away longtime co-host Skip Bayless, is building its daily programming. A show like First Take relies on big news-making declarations, and opinions that will get people riled up. Sometimes, on live television or a fast-paced medium like Twitter, personalities cross the line, and are punished.The most recent example is Emily Austen, a Tampa Bay Rays and Orlando Magic sideline reporter for FOX Sports Florida who will no longer be appearing on the network due to racist statements she made on a Barstool Sports Facebook Live show. She is far from the only sports personality to be given the axe for things they’ve said.In 2016, I made a bad decision and my life took an unexpected turn. Now, I’m passionate about helping others avoid making a similar mistake.— Emily Austen (@emilyausten_) March 14, 2017Here are 10 of the most notorious examples of people in sports media who have been fired for the things they’ve said.Next: Get Started With Emily Austen >>>Pages: Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11last_img read more

Read More »

Sharon Stone And James Cromwell To Tackle CyberBullying In The Principle

first_img“One of the greatest ways to capture the attention and teach our world about the devastating effect of bullying is through film. One healing film that goes viral can quickly impact more hearts and minds than one million classes on the subject,” says John Viscount, creator of the powerful new screenplay The Principle.International Award-Winning filmmakers launched a Kickstarter campaign for this new transformational short film starring Academy Award nominee Sharon Stone and directed by Academy Award nominee James Cromwell.“The Principle” is the second film from Viscount and ONE Film Company. It’s a modern dramatic parable that deals with the devastating plague of the digital age — cyber-bullying. Tragically, the global reach and 24-hour accessibility of today’s internet and social media platforms make cyber-bullying an even greater problem than traditional bullying because it affects more people and is more rapidly spreading — 43% of kids have been bullied online and one in four has had it happen more than once.

Viscount has also adapted “The Principle” into a hybrid three-act play that merges profound philosophical teachings, high drama and social activism. The debut production will be directed by Barry Brodie at the Sho Art, Spirit & Performance in Windsor, Ontario.Viscount’s first film, “Admissions” stars Academy Award nominee James Cromwell. He leads a culturally diverse cast in a tragic and hopeful story that tackles directly the Israeli-Palestinian conflict to reveal at its heart, a profoundly human struggle. To date, “Admissions” has won 26 awards on four continents and has been screened for world leaders and governmental bodies. Additionally, the film is translated into Arabic, Hebrew, Spanish, and Farsi, and has been broadcast to over 80 million people. 

After viewing “Admissions”, Ms. Stone proclaimed it her favorite film of the year and reached out to Viscount. She asked him to write a script for her addressing the issue of cyber-bullying and agreed to be the spokesperson for the film. Stone and Viscount plan to introduce the film into school curriculums across the globe with a classroom discussion guide.“By examining humanity’s intractable problems in a very modern and dramatic context, the purpose of these short films is to do more than just spark a conversation – the hope is to inspire real action,” stated Viscount.John Viscount is co-founder of, a one billion person, online signature campaign to enact a United Nations Global Resolution that creates Departments & Ministries of Peace in governments worldwide. is a 501c3 non-profit organization that to date, has signers from over 190 countries. In July 2015, Sharon Stone, global humanitarian, activist, actor and mother of three children, joined the Board of Directors.

John Viscount is also the author of Mind What Matters, A Pep Talk for Humanity.last_img read more

Read More »