Mobile credit union branch does triple duty

first_imgInnovation Credit Union’s new service center is equipped with all the latest technology—and has the added advantage of having no fixed address. Instead, the CU’s Mobile Advice Centre (see photo) will travel throughout western Saskatchewan serving members at fairs and other special events and in small communities without a permanent branch.The mobile unit is expected to enhance member service, double as a movable marketing vehicle—if you’ll pardon the pun—and even round out disaster recovery response, says CUES member Daniel Johnson, CEO of the $2.6 billion credit union serving 48,000 members.“A big part of this venture is to demonstrate to members and staff that banking doesn’t have to happen in a branch,” Johnson says.The 40-by-8-foot unit is equipped with video ATMs and computers with 55-inch touchscreens to let existing and prospective members perform a full range of transactions while interacting with financial service representatives at Innovation CU’s contact center or one of its 22 branches, says Chief Digital Officer Dean Gagne. Employees staffing the unit will also guide members through mobile access options on their smartphones or demonstrate with CU-supplied tablets and phones. continue reading » 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img