Social media specialists share strategies and principles

first_img continue reading » Social media is taking some of the sting out of social distancing. It’s also helping savvy credit union marketers double down on member service in this time of great need.Long a venue for friendly banter and upbeat marketing, those channels now are doing double duty as information lifelines for member-owned cooperatives like Wright-Patt Credit Union($5.1B, Beavercreek, OH) and Greater Texas Federal Credit Union ($688.1M, Austin, TX).“We’ve been getting requests for member service and help through the COVID-19 situation every day through Facebook,” says Adam Wik, who joined WPCU as public relations and social media specialist a little more than a year ago after working marketing at a local hospital and university. “Our members rarely post requests for service through other social platforms [LinkedIn, Twitter, and Instagram at WPCU], but we’re still seeing strong impressions and know members are checking all these pages often for updates.” ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img